2012-2013 Graduate Catalog 
    
    Mar 28, 2024  
2012-2013 Graduate Catalog [ARCHIVED CATALOG]

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BUS 604 - Strategic Marketing


A course designed to explore the main aspects of strategic marketing theories and concepts and their applications. This course assists students in developing strategic marketing thinking in an international setting and leadership and management skills for planning and conducting activities in the global marketplace. Summer session.

Credits: 3



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