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Cairn University    
 
    
 
  Sep 19, 2017
 
2017-2018 Undergraduate Catalog
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BUS 201 - Introduction to Marketing


An introduction to the field of marketing and the role of marketing in business. The components of the marketing mix and marketing environment are examined. Emphasis is placed on marketing strategies, market segmentation, packaging and labeling, promotion, and regulatory and competitive forces. Students develop a marketing plan for an organization. First semester.

Credits: 3



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