2017-2018 Undergraduate Catalog 
    
    Aug 18, 2018  
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 201 - Introduction to Marketing


An introduction to the field of marketing and the role of marketing in business. The components of the marketing mix and marketing environment are examined. Emphasis is placed on marketing strategies, market segmentation, packaging and labeling, promotion, and regulatory and competitive forces. Students develop a marketing plan for an organization. First semester.

Credits: 3



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