2018-2019 Undergraduate Catalog 
    
    May 13, 2024  
HELP
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BUS 363 - Public Relations

A presentation of the theory and practice of public relations. The course places special emphasis on public relations work for businesses and organizations, as well as its function in society. Students learn to conduct research, prepare a public relations plan, and craft a variety of communications that serve the purposes of the organization. The course also addresses the ethical issues facing the public relations function. Either semester.

Credits: 3


Add to Portfolio (opens a new window)
Catalog Navigation
  Catalog Home
  President’s Message
  General Information
  Academic Information
  Admissions Information
  Financial Information
  Student Life
  Academic Departments & Programs
  Course Descriptions
  Academic Calendar
  Directory
  My Portfolio