2020-2021 Undergraduate Catalog 
    
    Oct 23, 2020  
2020-2021 Undergraduate Catalog
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BUS 201 - Introduction to Marketing


An introduction to the field of marketing and the role of marketing in business. The components of the marketing mix and marketing environment are examined. Emphasis is placed on marketing strategies, market segmentation, packaging and labeling, promotion, and regulatory and competitive forces. Students develop a marketing plan for an organization. First semester.

Credits: 3



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