2007-2008 Graduate Catalog 
    
    May 17, 2024  
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2007-2008 Graduate Catalog [ARCHIVED CATALOG]

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MOL 722 - Strategic Marketing

A course that provides an overview of marketing and the implementation of planning methods to successfully develop components of the marketing mix. The course includes the practical application of marketing in developing a marketing plan to be implemented by the student in his/her organization. All organizations are involved in some type of marketing, whether formally or informally. Note: This course is delivered via the internet.

Credits: 3


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