2009-2010 Undergraduate Catalog 
    May 20, 2022  
2009-2010 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 468 - Advertising, Promotion, and Public Relations

A study of the role of advertising and public relations both in profit and non-profit organizations. Topics include marketing plans, promotions management, advertising effectiveness, creative design, copy development, media selection and management, research and getting the message out to the target audience. Either semester.

Prerequisites & Notes
BUS 201

Credits: 3

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