2014-2015 Graduate Catalog 
    
    Apr 28, 2024  
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2014-2015 Graduate Catalog [ARCHIVED CATALOG]

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ORL 723 - Strategic Marketing

A course that provides an overview of marketing and the implementation of planning methods to successfully develop components of the marketing mix. The course includes the practical application of marketing in developing a marketing plan to be implemented by the student in his/her organization. All organizations are involved in some type of marketing, whether formally or informally. Note: This course is delivered via the internet.

Credits: 3


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