2015-2016 Undergraduate Catalog 
    
    Apr 18, 2024  
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2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 468 - Integrated Marketing Communication

A course that focuses on the fundamentals of integrated marketing communications (IMC). Emphasis is placed on the ways IMC is used to ensure consistency of messages and complementary use of media in order to maximize the impact on consumers and other audiences. This course explores the endless ways businesses, non-profits, and brands can utilize the communication mediums and messages to create effective marketing strategies, while understanding the importance of integrating them across the media. Either semester.

Prerequisites & Notes
BUS 201

Credits: 3


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