2016-2017 Undergraduate Catalog 
    
    Nov 22, 2024  
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 474 - Creativity, Innovation, and Business

A hands-on course where students identify a need, devise a solution, and create a business action plan around the opportunity presented by the need identified. By applying creativity, innovation, and entrepreneurial approaches to solve real market needs, students learn how products are developed and/or improved, as well as how new products and businesses are created. This course requires students to go into the field to identify a real market need, and then create a real marketable product or solution to address that need by applying different innovation methodologies. Either semester.

Credits: 3


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