2016-2017 Undergraduate Catalog 
    
    Nov 21, 2024  
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 478 - Marketing Data Analytics

A course that familiarizes students with common managerial problems, data sources, and analytical techniques commonly employed in making effective marketing decisions. Course topics include addressing critical managerial problems, analyzing data, drawing inferences, and telling convincing narratives to yield actionable results, using real-world applications from various industries. Students learn how to be intelligent consumers of marketing research data analytics to become more effective decision makers. Either semester.

Prerequisites & Notes
BUS 201

Credits: 3


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