2016-2017 Undergraduate Catalog 
    
    Nov 21, 2024  
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 363 - Public Relations

A presentation of the theory and practice of public relations. The course places special emphasis on public relations work for businesses and organizations, as well as its function in society. Students learn to conduct research, prepare a public relations plan, and craft a variety of communications that serve the purposes of the organization. The course also addresses the ethical issues facing the public relations function. Either semester.

Credits: 3


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