2016-2017 Undergraduate Catalog 
    
    Nov 22, 2024  
HELP
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BUS 486 - New Product Strategy

An introduction to the process of taking a product from its idea stage to market. Students work in the marketplace and focus on bringing products to market in three business phases: idea phase, startup phase, and established business phase. The course covers the market analysis for a new product and product development. Market analysis covers approaches to develop strategies for product placement, market penetration, and other market entry strategies. Product development covers concepts including prototyping, contract manufacturing, and product design. Either semester.

Prerequisites & Notes
BUS 201

Credits: 3


Add to Portfolio (opens a new window)
Catalog Navigation
  Catalog Home
  President’s Message
  General Information
  Academic Information
  Admissions Information
  Financial Information
  Student Life
  Academic Departments & Programs
  Course Descriptions
  Academic Calendar
  Directory
  My Portfolio