2017-2018 Graduate Catalog 
    
    Dec 21, 2024  
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2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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ORL 723 - Strategic Marketing

A course that provides an overview of marketing and the implementation of planning methods to successfully develop components of the marketing mix. The course includes the practical application of marketing in developing a marketing plan to be implemented by students in their organizations. All organizations are involved in some type of marketing, formal or informal. Online delivery only.

Credits: 3


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