2019-2020 Graduate Catalog 
    
    Nov 23, 2024  
HELP
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BUS 621 - Market Discovery and Analysis

A study and practice of customer development process through market research and data analysis tools and software. The course leads students with a product idea through a process of customer discovery, validation, and creation. The course includes training on data analysis tools and software as well as experiment design. These skills enable the customer development process to be based on researched data.

Credits: 3


Add to Portfolio (opens a new window)
Catalog Navigation
  Catalog Home
  President’s Message
  General Information
  Academic Information
  Admissions Information
  Financial Information
  Student Life
  Academic Departments and Programs
  Course Descriptions
  Academic Calendar
  Directory
  Previous Catalogs
  My Portfolio