2019-2020 Graduate Catalog 
    
    Nov 27, 2024  
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2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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BUS 786 - New Product Strategy

An introduction to the process of taking a product from its idea stage to market. Students work in the marketplace and focus on bringing products to market in three business phases: idea phase, startup phase, and established business phase. The course covers the market analysis for a new product and product development. Market analysis covers approaches to develop strategies for product placement, market penetration, and other market entry strategies. Product development covers concepts including prototyping, contract manufacturing, and product design. Either semester.

Credits: 3


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