2021-2022 Undergraduate Catalog 
    
    May 04, 2024  
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 422 - Industry Disruptors and Startups

An investigation of the nature of business disruptors and the use of this understanding to develop a strategy for building a successful venture. The residency provides students with the opportunity to visit new entrepreneurial ventures, as well as large corporations, to gain insights into the business complexities of starting a business in a competitive environment and understand the strategies of startup companies. The course also incorporates case studies for discussion and exploration of successful startups, the factors that contributed to their success, and how to lead organizations through challenges a firm may face. Second semester. Offered alternate years.

Credits: 3


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