2004-2005 Graduate Catalog 
    
    Dec 26, 2024  
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2004-2005 Graduate Catalog [ARCHIVED CATALOG]

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MOL 722 - Strategic Marketing

All organizations are involved in some type of marketing, whether formally or informally. This course provides an overview of marketing and the implementation of planning methods to successfully develop components of the marketing mix. The course will also include the practical application of marketing in developing a marketing plan to be implemented by the student in his/her organization. Note: This course is delivered via the internet.

Credits: 3


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