2022-2023 Graduate Catalog 
    
    May 03, 2024  
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2022-2023 Graduate Catalog [ARCHIVED CATALOG]

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BUS 600C - Foundations: Marketing

A foundational course to prrepare students for study of business at a graduate level. This course presents an overview of marketing and the role of marketing in business. The components of the marketing mix and marketing environment are examined. Emphasis is placed on marketing strategies, market segmentation, packaging and labeling, promotion, and regulatory and competitive forces. Both semesters and summer sessions.

Prerequisites & Notes
Course fee required.

Credits: 0


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