2023-2024 Undergraduate Catalog 
    
    Jul 27, 2025  
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 493 - Market Strategy


A finishing course to bring together marketing theories and concepts, and their applications. The emphasis is to improve critical thinking ability (analytical and creative) as it relates to marketing strategy and implementation. Coursework includes case studies, computer simulations, the development of a marketing plan, and team presentation of results. First semester.

Credits: 3



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