2023-2024 Undergraduate Catalog 
    
    Aug 13, 2025  
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG] Add to Portfolio (opens a new window)

BUS 423 - E-Commerce Site Development

A course which provides the student with the skills and tools to launch an e-commerce site to attract new customers, engage customers through various digital channels, and drive transactions like purchase and customer loyalty. Students learn about the marketing funnel and how it shapes the customer/client experience from launching an online business via a website, building a brand, understanding the basics of online social media marketing, and the client life cycle from initial customer intake to invoicing to client customer service. First semester.

Credits: 3


Add to Portfolio (opens a new window)
Catalog Navigation
Catalog Home
President’s Message
General Information
Academic Information
Admissions Information
Financial Information
Student Life
Academic Departments & Programs
Course Descriptions
Academic Calendar
Directory
My Portfolio