2023-2024 Graduate Catalog 
    
    May 25, 2024  
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2023-2024 Graduate Catalog
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BUS 781 - Marketing Data Analytics

A course that familiarizes students with common managerial problems, data sources, and analytical techniques commonly employed in making effective marketing decisions. Course topics include addressing critical managerial problems, analyzing data, drawing inferences, and telling convincing narratives to yield actionable results, using real-world applications from various industries. Students learn how to be intelligent consumers of marketing research data analytics to become more effective decision makers. Either semester.

Credits: 3


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