2024-2025 Undergraduate Catalog 
    
    Apr 20, 2026  
HELP
2024-2025 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BUS 478 - Advanced Data Analytics

A course that familiarizes students with common managerial problems, data sources, and analytical techniques commonly employed in making effective marketing decisions. Course topics include addressing critical managerial problems, analyzing data, drawing inferences, and telling convincing narratives to yield actionable results, using real-world applications from various industries. Students learn how to be intelligent consumers of marketing research data analytics to become more effective decision makers. Either semester.

Credits: 3


Add to Portfolio (opens a new window)
Catalog Navigation
  Catalog Home
  President’s Message
  General Information
  Academic Information
  Admissions Information
  Financial Information
  Student Life
  Academic Departments & Programs
  Course Descriptions
  Academic Calendar
  Directory
  My Portfolio