2024-2025 Graduate Catalog 
    
    Nov 21, 2024  
2024-2025 Graduate Catalog
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BUS 604 - Marketing


A course designed to explore the main aspects of strategic marketing theories and concepts and their applications. This course assists students in developing strategic marketing thinking in an international setting and leadership and management skills for planning and conducting activities in the global marketplace. Summer session.

Prerequisites & Notes
BUS 600C or BUS 201.

Credits: 3



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