2024-2025 Graduate Catalog 
    
    Nov 23, 2024  
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2024-2025 Graduate Catalog
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BUS 621 - Market Discovery and Analysis

A study and practice of customer development process through market research and data analysis tools and software. The course leads students with a product idea through a process of customer discovery, validation, and creation. The course includes training on data analysis tools and software as well as experiment design. These skills enable the customer development process to be based on researched data.

Credits: 3


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