2024-2025 Graduate Catalog 
    
    Nov 21, 2024  
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2024-2025 Graduate Catalog
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BUS 600C - Foundations: Marketing

A foundational course to prepare students for study of business at a graduate level. This course presents an overview of marketing and the role of marketing in business. The components of the marketing mix and marketing environment are examined. Emphasis is placed on marketing strategies, market segmentation, packaging and labeling, promotion, and regulatory and competitive forces. Both semesters and summer sessions.

Prerequisites & Notes
Course fee required.

Credits: 0


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