2026-2027 Graduate Catalog 
    
    May 25, 2026  
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2026-2027 Graduate Catalog
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BUS 769 - Integrated Marketing Communication

A course that focuses on the fundamentals of integrated marketing communications (IMC). Emphasis is placed on the ways IMC is used to ensure consistency of messages and complementary use of media in order to maximize the impact on consumers and other audiences. This course explores the endless ways businesses, nonprofits, and brands can utilize the communication mediums and messages to create effective marketing strategies, while understanding the importance of integrating them across media. Either semester.

Credits: 3


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