2004-2005 Undergraduate Catalog 
    
    Mar 29, 2024  
2004-2005 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BA 201 - Introduction to Marketing


An introduction to the field of marketing and the role of marketing in business. The components of the marketing mix and marketing environment are examined. Emphasis is placed on marketing strategies, market segmentation, packaging and labeling, promotion, and regulatory and competitive forces. Students will develop a marketing plan for an organization. First semester.

Credits: 3



Add to Portfolio (opens a new window)