2004-2005 Undergraduate Catalog 
    
    Nov 21, 2024  
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2004-2005 Undergraduate Catalog [ARCHIVED CATALOG]

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BA 463 - Marketing Research

A course that addresses the role of research in marketing and deals with “what the custormer wants,” and how best to satisfy these needs and desires.  Elective.

Prerequisites & Notes
BA 201 and BA 222

Credits: 3


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