2016-2017 Graduate Catalog 
    
    Nov 21, 2024  
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2016-2017 Graduate Catalog [ARCHIVED CATALOG]

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BUS 627 - Strategy and Operations Implementation

An overview of the concepts of strategy and strategic industry analysis, and the consistent implementation of the strategy through the firm’s operations. The course presents tools and concepts needed to evaluate and identify a strategy to capture a target market based on firm and industry analysis, resources and capabilities, and opportunities in the market. The course focuses on the tools needed for the development of an integrated market strategy for the firm and relates that to the firm’s value chain and operational design. The course also covers concepts of operations and how operations enhances organizational performance.

Credits: 3


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