2006-2007 Undergraduate Catalog 
    
    May 06, 2024  
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2006-2007 Undergraduate Catalog [ARCHIVED CATALOG]

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BA 468 - Advertising, Promotion, and Public Relations

A study of the role of advertising and public relations both in profit and non-profit organizations. Topics include marketing plans, promotions management, advertising effectiveness, creative design, copy development, media selection and management, research and getting the message out to the target audience. Elective.

Prerequisites & Notes
BA 201 or permission from Department chair.

Credits: 3


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